The Challenge

As a new entrant in the immersive tech space, Metaboid needed a complete digital foundation to bring their vision to life. This wasn’t just about building a standard website or mobile app—it was about creating an ecosystem that could support cutting-edge technologies like computer vision, augmented reality (AR), and AI-driven content adaptation. The team also needed to communicate a completely new concept to a wide range of audiences—users, partners, and investors—without overwhelming them with technical jargon.

The challenge was to develop a platform that not only looked futuristic but functioned flawlessly under complex processing demands, while also remaining intuitive and engaging for everyday users.

Our Approach

We partnered closely with Metaboid’s founding team to understand the core value of their offering and how to translate that into a meaningful user experience. Our solution was threefold: a responsive and visually striking website, a powerful mobile app, and an immersive backend infrastructure that could support AI and AR in real time.

On the website, we focused on storytelling—clearly communicating what Metaboid is, how it works, and why it matters. We combined bold visuals, interactive sections, and sleek animations to reflect the futuristic nature of the product while ensuring accessibility for all types of users.

For the mobile app, we integrated key technologies including computer vision and AI to enable the immersive “lens” functionality. This allowed users to scan and interpret live or recorded videos and overlay rich, augmented experiences—from layered data to interactive 3D objects. Every feature was designed to elevate engagement and demonstrate the potential of Metaboid’s core technology in real-world use.

We also worked on performance optimisation, ensuring that the app could handle complex real-time processing on a variety of devices. The result was a seamless fusion of content and technology, powered by scalable and future-ready infrastructure.

The Outcome

Metaboid now has a complete digital product suite that captures the essence of its revolutionary idea—turning 2D viewing into a truly immersive, interactive experience. The launch of the website and mobile app gave the startup a polished, investor-ready platform while offering users a taste of what the future of entertainment could look like.

By blending artificial intelligence, computer vision, and immersive AR layers, we helped Metaboid break new ground in a space where few have dared to go. With their foundation in place, the team is now positioned to scale, attract investment, and continue reshaping how the world engages with video.

What started as an internal innovation has become a meaningful community-driven platform. Maxinify connects businesses with the people around them—and turns word of mouth into a measurable growth channel.