The Challenge

While Opokal had built a strong offline reputation in international trade, their digital presence did not reflect the scale or professionalism of their operations. They lacked a central platform to display their growing product range, manage inquiries from partners and buyers, or build credibility with new leads. Additionally, the company wanted to explore direct-to-consumer and B2B e-commerce opportunities—both to open new revenue streams and reduce reliance on traditional trade channels.

The challenge was not only to build a robust, scalable e-commerce website, but also to position Opokal as a credible, modern, and approachable trading partner in an increasingly digital global marketplace. They also needed help generating qualified leads in new markets.

Our Approach

We began by working with Opokal to understand their business model, product range, and customer personas across B2B and B2C segments. From there, we designed and developed a full e-commerce website that could support multiple product categories, custom enquiry flows, regional pricing, and multilingual scalability.

The website was crafted to serve dual purposes: acting as both a digital catalogue for wholesale buyers and a transactional e-commerce platform for smaller purchases or sample orders. Clean product categorisation, advanced search filters, and a flexible backend made it easy to manage inventory and publish new SKUs across various industries. We also included detailed product pages, download-ready specification sheets, and a partner contact system to streamline B2B enquiries.

In parallel, we implemented lead generation tools such as custom landing pages, conversion-focused forms, and CRM integrations to capture new business leads. Using a combination of SEO, email marketing, and targeted outreach, we helped Opokal attract traffic and convert interest into genuine business opportunities.

The Outcome

Opokal now has a polished, professional digital presence that matches the scale of their international operations. Their new e-commerce website showcases their vast product line in a clean, credible format, making it easier than ever for potential customers and partners to discover what they offer and initiate trade conversations.

The site has also opened the door to direct online transactions—allowing Opokal to explore new distribution models and reach customers more efficiently. Thanks to integrated lead generation strategies, the platform has already helped the business build a pipeline of qualified leads and expand into new markets.

In an industry often driven by traditional networks and manual processes, Opokal is now leading the charge with a modern, digital-first approach to global trade.